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What Portland gains attention in the past 2 years is a great tech education system, which generates yearly 8 to 12,000+ graduates ready to enrol in the IT sector or other fields related to technology. This made Portland the focus and ultimately the home of both tech corporations and startups, providing a good environment for developing and selling tech products or services. 

Intel, Dell, Salesforce, and eBay are only a few of the high-end players to name which are settled in Portland and have a huge presence in the local tech market, but not only.  At the other end of the spectrum, Inc named in 2018 Portland one of the best 10 locations in the US was to start a business, and WeWork announced plans to open a local startup incubator, for more than 25 new businesses. 

But Portland is not just another tech city where to invest, start a business or work with a tech company or digital agency. It stands on solid ground, with great tech infrastructure, calling itself a smart city, that gets even smarter each day it passes. Called also the “Silicon Forest”, Portland’s transport infrastructure is highly digitalized and aims to bring America into the future.

The average annual salary of a tech employee in Portland is estimated at around $93,000, which is above the countrywide average. For a location like Portland, it turns out to be unexpected that local companies perform so well on tech projects, providing salaries at this rate. 

If you seek a tech company to handle your IT project, Portland is a great place to start searching for. The business ecosystem and digital diversity here are at their best, and probably you will find what you need here. 

As of August 2023, there are 302+ IT companies from Portland registered on ���ӽ�

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by ���ӽ�, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on ���ӽ�. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.