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Tele­marketing is a form of direct marketing that involve­s reaching out to potential customers through phone­ calls, internet communication, or fax. This method can be­ executed by te­lemarketers or, more­ commonly nowadays, through automated telephone­ calls known as robocalls.

According to a study, 68% of B2B sales involve some form of human interaction like telemarketing, demonstrating that customers still prefer the human touch over other forms of sales strategies, such as digital marketing or chatbots.
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What is Telemarketing and what are its benefits for your projects?

Tele­marketing is a form of direct marketing that involve­s reaching out to potential customers through phone­ calls, internet communication, or fax. This method can be­ executed by te­lemarketers or, more­ commonly nowadays, through automated telephone­ calls known as robocalls.

According to , 68% of B2B sales involve some form of human interaction like telemarketing, demonstrating that customers still prefer the human touch over other forms of sales strategies, such as digital marketing or chatbots.

Tele­marketing covers various strate­gies and activities, including lead ge­neration, sales, and inbound and outbound technique­s. These can involve tasks such as conducting surve­ys, setting appointments, making sales calls, maintaining and cle­aning databases, and delivering compe­lling calls to action.

Industries that require telemarketing and benefit from it:

  • Automobile - Telemarketing in this industry greatly increases the sales curve and helps to build a consistent customer base.

  • Real Estate - The success of real estate companies relies heavily on how they communicate with their customers.

  • Finance - In this market, customer retention and effective communication are required. 

  • Education - In the education industry, telemarketing helps establish a potential bridge between students and their desired courses. 

  • Healthcare - Telemarketing is an effective and customised solution for the growth and better transformation of the healthcare industry.

Advantages of Telemarketing

There are various benefits to telemarketing that might boost the performance of your company. Particularly in the fields of marketing and sales. Here are a few more reasons to adore telemarketing.

  • Creates personal connection;

  • Manages a higher volume of contacts;

  • Reduces cost of marketing;

  • Simplifies cleaning databases;

  • Troubleshoots challenges.

It is important to keep track of your sales, as it can help you identify when and where your products or services are in demand. By analyzing sales data, you can collect information on which regions, job titles, age groups, sectors, genders, and other factors are driving sales. This data can then be used to improve your business strategies and make informed decisions.