Overview:
AJ Motor, a leading second-hand car dealership in New Zealand, partnered with Webzilla to enhance its organic search visibility, increase website traffic, and generate high-quality leads through SEO. The challenge was to improve rankings in a competitive automotive market while ensuring a seamless user experience.

Key Achievements:

133K+ Organic Clicks: Significant traffic increase from Google Search, demonstrating strong engagement.
3.3M Impressions: A massive boost in brand visibility, showcasing enhanced search presence.
4% CTR (Click-Through Rate): Optimized meta titles, descriptions, and structured data leading to higher engagement.
20.8 Average Position: Consistently ranking for competitive automotive-related keywords, outperforming major competitors.

Strategy & Implementation:

Technical SEO: Optimized site speed, mobile usability, and structured data to enhance indexing and rankings.
Content Optimization: Developed high-quality, keyword-rich content targeting buyer intent and local search queries.
Local SEO & Google My Business (GMB) Enhancement: Improved local listings, increasing showroom visits and calls.
Backlink Strategy: Built authoritative backlinks from automotive and industry-related sites, improving domain authority.
Performance Monitoring & Adjustments: Regular audits and strategic refinements based on real-time data.

Results:
The project has shown continuous growth, with search traffic nearly tripling over time. The visibility surge has translated into increased showroom footfall, stronger online inquiries, and an overall higher return on investment.

AJ Motor's digital footprint is now a dominant force in New Zealand's second-hand automotive industry, thanks to Webzilla’s cutting-edge SEO expertise.

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