ÐÔÊÓ½ç

Kolkata is the largest city in the West Bengal region in India and is considered the most competitive one in the IT sector with Bangladesh. The main reason - it’s physically closer than any other city. 

The region includes more than 900 IT companies with 145,000 employees, and 70% of them can be found in the city of Kolkata, which confirms again the strategic importance of the city in the country and region’s IT industry. 

Since early 2010’ Kolkata managed to grow fast and attract huge tech players such as IBM, TCS, PwC, British Telecom, and Ericsson, which in their turn invested and developed the IT infrastructure, hiring most of the youth workers that are nowadays enrolled in the system. 

The dominant services in the IT industry in Kolkata include software development, product development and consulting, big data analytics, and system integration but also digitalization of other services such as healthcare, architecture, and banking systems also enjoy a market demand. 

From hardware manufacturers, SME’s like Sonodyne, Videocon, Vikram Solar, Websol Energy, is among the top players in the tech industry as well. 

The region also has 15 IT parks, created to stimulate the development of the entire industry and boost the regional economy and competitiveness. And on top of everything, the Kalyani institute is the main core of future tech workers. 

However, Kolkata still remains one of the least paid cities in the IT industry, with a yearly average estimated at $3600-4500 USD. Yet, this is one of the reasons why big companies invest in this place, and also why IT products and services developed by Kolkata-based IT companies are cheaper than other tech hubs from India. 

In case you are searching for an IT company from Kolkata to work with, on Tech Behemoths, you can find the most active ones, who perform above-average

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by ÐÔÊÓ½ç, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

ÐÔÊÓ½ç lists more than 2,250 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.