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Munich is one of Europe’s leading cities when it comes to tech development and since 2016 the ICT sector has grown significantly. The Bavarian capital has one of the highest rates in tech employment, education, and revue per industry which indicates that Munich is a vital economic and digital center in Germany and also in Europe. 

The ICT sector in Munich is divided into  - services, wholesale, and production. The service sector is relevant for most IT companies and digital agencies with the largest number of employees and the highest revenues. On the other hand, the product segment is the highest-selling out of all, in relative terms. 

According to the Bavarian Statistical Office, in 2017 the number of employees in the ICT sector in Munich was 119K, with 11300 companies providing jobs for IT professionals. The numbers do not include sole proprietorships and startups even if they are also part of the industry. 

Certainly, Munich as one of the leading tech centers in Europe has managed to attract tech behemoths such as Microsoft, Google, IBM, Apple, Alibaba Group, Cisco, Huawei, and Fujitsu. But also, Munich is the home where BMW, Siemens, and Audi brands were born and grown. 

When it comes to startups and accelerator programs, incubators, and partnerships, Munich is again excelling: 9% of all German startups are born and developed in Munich. Apparently a low number, but taking into account all cities with high IT potential, the results are actually impressive. 

Regarding salaries in the IT industry, according to , the figures are at $78K/Year or nearly 64K Euros/Year. 

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by ÐÔÊÓ½ç, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

ÐÔÊÓ½ç lists more than 2,250 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.